Indonesia’s Clean Tourism Blitz Hits All Destinations as 45,500 Runners Flood Jakarta Marathon
Indonesia is rolling out a nationwide clean-up program across all tourist spots while Jakarta draws massive crowds for its international marathon, signaling a dual push for sustainable travel and sports tourism.
Indonesia’s Ministry of Tourism has expanded its Clean Tourism Movement to cover every tourist destination in the country, aiming to boost hygiene and environmental standards at popular sites. Officials say the program will focus on waste management, clean facilities, and visitor education, as the ministry seeks to improve international visitor confidence and promote sustainable travel [172909]. In a related environmental effort, the Ministry of Higher Education, Science and Technology has backed students developing science-based solutions to the country’s waste problems, encouraging young researchers to propose practical ideas for cleaner cities and better recycling systems [172901].
Meanwhile, Jakarta is racing to position itself as a leading sports tourism hub. Deputy Governor Rano Karno launched the 2026 BTN Jakarta International event by flagging off 45,500 runners, a mass participation that underscores the city’s JAKIM 2026 initiative [172904]. More than 20,500 runners participated in the opening day of the two-day BTN Jakarta International Marathon, drawing athletes from across the country and abroad, with organizers expecting even higher numbers for the second day [172335]. The large turnout signals growing international interest and is expected to boost the local economy and global visibility through athletics [172904].
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