China's Anta to Buy 29% of Puma in $1.78 Billion Deal

A major German sportswear brand is getting a powerful new Chinese investor. Anta Sports Products, China's largest athletic apparel company, has agreed to purchase a 29% stake in Puma. The deal is valued at approximately $1.78 billion. It signals a significant move by Anta to expand its global influence. Puma is one of the world's most recognized sportswear brands, competing directly with giants like Nike and Adidas. The investment will make Anta the second-largest shareholder in Puma. The largest stake is still held by French luxury group Kering, which will see its share reduced. Analysts say the partnership could help Puma grow faster in the crucial Chinese market. For Anta, the deal provides deeper access to global branding and technology. Both companies stated the agreement will allow Puma to continue operating independently under its current management. The transaction is pending regulatory approvals. If approved, it will reshape the competitive landscape of the global sportswear industry.