Hong Kong's "Silver Economy" Targeted After Elderly Spent $400,000 on Beauty Treatments

Hong Kong's Consumer Council has urged businesses to improve services for elderly customers. This call follows over 9,200 complaints from seniors in the past three years. One case involved a woman who spent HK$400,000 (US$51,294) on beauty treatments. The council stated that better service would unlock the spending power of older residents. This group is part of the "silver economy," which refers to the economic activity of older consumers. The Hong Kong government sees this as a key priority due to the city's rapidly ageing population. The council now urges all traders to review their sales practices. The goal is to ensure services meet the specific needs of elderly consumers.