AI to Slash Website Traffic, Publishers Report

Media executives predict a dramatic drop in visitors from online searches. A new report states this is due to the rise of AI tools. These tools, like search engine summaries and chatbots, answer user questions directly. This change could mean people no longer need to click through to news websites for information. In response, most media companies plan a major shift. They will encourage their journalists to act more like social media creators. The focus will be on making short videos and audio content. This format is booming on platforms like TikTok and YouTube. The report suggests the traditional era of high web traffic may be ending. Publishers are now adapting to this new digital landscape.