Jerry Jones: The Cowboys' $1.5 Billion Legacy is a Building

DALLAS — To find the heart of the Dallas Cowboys, look beyond the football field. It is inside "The Star," the team’s sprawling headquarters in Frisco, Texas. This is where owner Jerry Jones is building what he calls the franchise's permanent legacy. The $1.5 billion complex is more than an office. It includes a public hotel, shops, and a sports medicine center. "Forget about wins and losses," Jones told CBS Evening News. "This will be the legacy." The Star represents a modern shift for NFL teams. It is a business and entertainment destination first. The goal is to make the Cowboys brand profitable every day of the year, not just on game days. While the team’s last championship was in 1995, Jones is betting on a different kind of victory. His legacy may not be measured in trophies, but in concrete, glass, and year-round revenue.