Planet Fitness CEO: Gen Z is "Rejecting the Gym Rat"

The CEO of Planet Fitness says Generation Z is changing fitness culture. Colleen Keating states that young people today are rejecting intense "gym rat" attitudes. Instead, she says Gen Z prefers a balanced approach to strength training. Their goal is overall wellness, not extreme bodybuilding. Keating argues this shift benefits her company. Planet Fitness brands itself as a "judgment-free zone." This environment avoids the competitive pressure often found in traditional gyms. The company aims to attract these younger members. They want to provide a comfortable space for this new fitness mindset.