Japan's 'barely used' luxury goods become global obsession

A surprising trend is sweeping the global second-hand market: premium goods labeled "used in Japan" now command higher prices and intense demand. International buyers are paying a significant premium for these items, from luxury watches to designer handbags and smartphones. The reason is Japan’s unique culture of meticulous care and rapid turnover. Consumers often sell items in near-perfect condition, a practice called "mottainai" or avoiding waste. This results in a flood of high-quality, well-maintained used goods. "Globally, 'used in Japan' has become a trusted brand," says a market analyst. "It signals exceptional quality, full original packaging, and often, a lower price than buying new elsewhere." The trend is fueled by specialized online platforms that authenticate and export these goods. Major global marketplaces now feature dedicated "Japan-used" categories. This has created a booming cross-border trade, changing how the world views second-hand luxury.