China's Labubu, Korea's Demon Hunters Lead 2025 Asian Spending

A cute, pointy-toothed elf and a team of supernatural K-pop idols are driving Asia's biggest consumer trends for 2025, according to a new industry report. The "Asia Consumer Trends 2025" analysis identifies two dominant forces. In China, the collectible toy character Labubu, from the Hong Kong-based brand Pop Mart, remains a massive influence. Fans, known as "Labuli," are spending heavily on new figurines and related products. In South Korea, the fictional boy band "Demon Hunters" is the leading trend. The group, from the hit TV drama *The Sound of Magic*, has inspired a wave of real-world merchandise and music sales. Their success shows the strong power of television and music content to drive consumer purchases. The report states these trends highlight a key regional shift: consumers are increasingly spending on emotional and hobby-based items. This move towards "experiential consumption" is especially strong among younger generations. Industry experts note that understanding these cultural icons is now crucial for brands wanting to succeed in Asia's major markets.