Beyond Paris: TV Drives 2026 "Meaningful Tourism" Trend

What will travel look like in 2026? Experts predict a major shift away from simply visiting famous cities. Travelers are now "looking for more meaningful tourism," says Carl Cater, a tourism professor at Swansea University. He spoke to FRANCE 24 about the new trend. Popular TV shows and films are creating new travel patterns. For example, the series *The White Lotus* has inspired viewers to visit its filming locations. This means tourists are seeking deeper cultural experiences. They want more than just quick photos at traditional landmarks like Paris or Barcelona. The trend suggests 2026 will be about personalized, experience-driven trips. Travel is becoming less about the destination and more about the story.