Subaru Dodges U.S. Tariff Hit, Keeps Sales Goal

Subaru has avoided a major financial threat from U.S. tariffs. The Japanese automaker confirmed its vehicles will not be hit by new American import taxes. Last month, former U.S. President Donald Trump proposed a universal 10% tariff on all imports. This policy would have applied to every Subaru sold in America, as all are imported from Japan. However, Subaru's Chief Financial Officer, Katsuyuki Mizuma, stated the company is now "not affected" by the current tariff plan. He did not explain the reason for this exemption. The announcement came during Subaru's quarterly financial report. Despite the relief, Subaru faces other challenges. The company lowered its full-year profit forecast by 17.5%. It cited higher costs for sales initiatives and quality improvements as the cause. Nevertheless, Subaru remains confident in its sales target. It is keeping its goal to sell 1.2 million vehicles globally this year. The company's sales in the key U.S. market grew by 9% in its most recent quarter.