Candy Kittens Founder: "I Don't Really Like Weekends"

Jamie Laing, the founder of vegan sweet brand Candy Kittens, says he rarely takes a break. The former reality TV star is focusing on business growth after a major acquisition. His company recently bought Graze, the snack brand, from consumer goods giant Unilever. This move expands Candy Kittens' reach in a competitive food market. Laing stated that his work ethic means weekends are not important to him. He is now doubling down on his strategy to build the confectionery business. The deal aims to combine Graze's wider distribution with Candy Kittens' brand recognition. The food sector is currently tough, with many companies facing high costs and changing consumer habits. The acquisition is seen as a strategic play to strengthen both brands.