Ethiopian Coffee Eyes China: CIIE Opens Doors
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Part of composite article Ethiopian Coffee, Swiss Family Firm Bet Big on China Import Expo as African Goods Push In View full article →
An Ethiopian coffee company is turning to the China International Import Expo (CIIE) to expand its business in China. The firm sees the major trade event as a key chance to reach new buyers and grow its sales in the large Chinese market. The CIIE connects foreign companies with Chinese importers and gives smaller brands a way to enter the market. For this Ethiopian coffee producer, the expo offers greater opportunities to build partnerships and increase its presence in China.