AI ads flood US midterms as campaigns test new tools

📡 BBC World Service · 1 min read ·
BBC Verify has tracked dozens of AI-generated ads to assess how political campaigns are using them in the US midterms. The findings show that artificial intelligence is now a routine part of election advertising, not a rare experiment. Campaigns use these tools to create images, voices, and videos quickly and at low cost. The ads range from simple visual effects to fully synthetic content. BBC Verify's review focuses on how the ads are made and where they appear. It does not judge whether they are true or false. The tracking shows that AI ads are spreading across many races, raising new questions about how voters can tell what is real.