Jo Malone's Shopping Secrets: Tiffany, Ikea, and Daily Bed Steaming

Ever wondered what a luxury perfume mogul buys in her daily life? Jo Malone CBE reveals her personal shopping habits in a new interview. The founder of Jo Loves and Jo Vodka discusses her mix of high-end and everyday purchases. She mentions buying Tiffany jewellery and getting her bed steamed daily. But she also shops at mainstream stores like Marks & Spencer for underwear and Ikea for Christmas. Malone grew up in south-east London and left school at 13. After building and selling the Jo Malone London brand, she moved to the Middle East in 2023. There, she started a new company and launched a vodka brand. The full list of what she splurges on and where she saves is part of a new weekly column on shopping.