Meta's Muse Could Reshape How We Shop — and Threaten Amazon and Apple

Meta's new personal AI agent, Muse, is gaining traction. Analysts say it may be just the beginning of a larger shift. Muse is a personal agent: an AI tool that acts on a user's behalf, handling tasks and making suggestions. Early interest in the product suggests consumers are ready for this kind of assistance. According to analysts, personal agents like Muse could drive the next wave of growth in artificial intelligence. They could also disrupt major technology companies, particularly Amazon and Apple, by changing how people search for and buy products and services. The competition is still in its early stages. But analysts warn that established players should pay close attention, as personal agents may quickly become a central part of everyday digital life.