Rural Indonesia Goes Global: Village Products Enter International Markets

Products from rural areas across Indonesia are increasingly setting their sights on the international market, moving beyond local sales to reach buyers abroad. Micro, small, and medium enterprises (MSMEs) — businesses that are small in size but make up a large share of Indonesia's economy — are leading this shift. Craft goods such as woven products made from lidi (palm leaf stems) are among the items now appearing in export markets. The trend marks a change for rural producers, who have traditionally sold mainly to local customers. By entering international markets, these small businesses can earn more and create jobs in their home regions. MSMEs play a major role in Indonesia's economy, providing work for millions of people across the country. Their move into global trade could bring wider benefits to rural communities.