Meloni moves to trademark her voice as deepfakes spread
Part of composite article AI Deepfakes and Bots Threaten to Sway Israel's October 27 Elections as Watchdogs Warn of Mass Misinformation View full article →
Italian Prime Minister Giorgia Meloni is seeking to trademark her voice. The move aims to protect her from deepfakes — AI-generated videos that mimic a person's voice or face to spread false information.
Deepfakes are increasingly used to target public figures. The technology can create highly realistic clips that are hard to tell apart from real footage.
Meloni's office confirmed the trademark request. It is part of a wider effort to guard against disinformation ahead of upcoming elections.