Trump: Use 'Super Intelligence' or Be an 'Enemy' of the White House

President Donald Trump said on Thursday that anyone who does not use his preferred term "super intelligence" (SI) will be considered an "enemy" of the White House. "The White House considers anyone that uses the term, 'Artificial Intelligence,' as opposed to the highly accepted new and more accurate term, 'Super Intelligence,' THE ENEMY!" Trump posted on Truth Social. The statement suggests the White House may target companies or individuals who do not follow its preferred language. If enforced, such a move would likely violate the First Amendment of the US Constitution, which protects freedom of speech. **A push to rebrand AI** The White House has moved to rebrand artificial intelligence, which Trump says suggests the technology is "fake." In late September, after meeting with industry leaders at the White House, Trump signed an executive order. It requires federal departments and agencies "to the maximum extent permitted by law" to use "Super Intelligence" and "SI" instead of "Artificial Intelligence" and "AI" in official correspondence, public communications, and websites. The order does not apply to private companies like OpenAI, because the White House has no legal authority to enforce it. **Mixed response from tech** Some companies already used the term before Trump's push. Meta, for example, has a SuperIntelligence Labs division. But its use described the future of artificial intelligence, not a rejection of the term "AI." Since Trump's statements, at least one company has followed his wishes. SpaceX CEO Elon Musk wrote on X that the company would rename its AI unit from SpaceXAI to SpaceXSI. If Musk follows through, it would be the second rebrand this year for the unit originally known as xAI. In February, SpaceX announced it was acquiring xAI, the maker of the Grok chatbot, and renamed it SpaceXAI in July. As of Thursday afternoon, the unit's X account still said "SpaceXAI." **Awkward moments** There was some awkwardness at the White House on the same day Trump made his wishes known. During a panel discussion, Nvidia CEO Jensen Huang corrected himself after saying "AI" instead of "SI." OpenAI President Greg Brockman, speaking with Trump standing just feet away, said the company "builds artificial intelligence" to help everyone. OpenAI CEO Sam Altman recently dismissed the idea of renaming the company. "No plans to do that," he told the Politico Decoded podcast. "But we have been talking about super intelligence a lot and we will continue to talk about it." It remains to be seen how other leading AI and tech companies will respond.