McDonald's Price Hike in China Sparks "Poor Man's Meal" Backlash
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McDonald's has raised menu prices across China, triggering a wave of online criticism from budget-conscious consumers.
The increases, up to 1 yuan (US$0.14), apply to burgers, snacks, and combo meals. While small, the move has resonated strongly. For years, the chain's budget combo has been called the "poor man's meal" by young adults facing job uncertainty and stagnant wages.
On social media, customers expressed frustration. Many noted that "McDonald's prices are rising, but my salary isn’t." The reaction highlights the sensitivity of everyday spending for many in China's current economy.