RAMageddon: AI Chip Shortage Pushes iPhone Prices Up by £100

A global shortage of memory chips has ended the era of ever-cheaper electronics. Apple's latest product launch made headlines worldwide with its first folding phone. But the event also hid an unpleasant surprise: a £100 price increase on all iPhones, including older models. The cause is being called "RAMageddon." The AI boom is consuming every available memory chip for huge data centres. RAM (random access memory) is a key component that helps devices run multiple tasks. This has created a severe shortage of memory chips and other critical parts for phones and other electronics. For decades, these devices have become cheaper over time. That trend has now reversed.