Men's Shapewear: The Uncomfortable Push for a New Market

A major retailer is trying again to sell "shapewear" for men. These tight undergarments promise a slimmer look. But the market has been slow to grow, despite years of predictions. The experience of wearing it can be stressful. One first-time user described feeling "shrink-wrapped" and trapped. Simple acts like putting on the tight, elasticated top became a struggle. The goal is to give the instant appearance of a toned body. For the user, it was to look like someone who goes to the gym regularly. The reality was a reminder of childhood fears of being stuck in clothing. The high-street brand Marks & Spencer is now making a new attempt to sell these male "support garments." The industry continues to test if men will buy into the trend.