Forget Beef: A YouTube Cowboy Says America's Healthiest Meat Is Already In Your Store

A popular YouTube chef is urging Americans to swap their usual ground beef for bison. Kent Rollins, known online as "Cowboy" Kent, calls bison one of the "healthiest meats" available. Rollins recently shared his bison chili recipe. He featured the dish on his new series, "Cast Iron Cowboy." The chef points out that bison is now easy to find. It is stocked at most major grocery stores across the United States. Bison is leaner than traditional beef and contains less fat. Rollins uses his platform to promote traditional cooking methods and hearty recipes. His focus on bison highlights a growing trend toward alternative, nutrient-rich proteins.