Algorithms Amplify Scams, Targeting Ethiopia's Poor on Social Media

Scammers are using major social media platforms to exploit financially vulnerable Ethiopians. While discussions often focus on hate speech, fraudulent schemes are also flourishing, particularly in under-served local languages. Facebook and TikTok's algorithms are amplifying the problem. These systems are designed to promote engaging content, but they fail to distinguish between legitimate posts and scams. As a result, deceptive ads and posts in languages like Amharic and Oromo reach vast audiences. The scams often promise life-changing opportunities. Common schemes include fake job offers abroad, fraudulent loans, and get-rich-quick investments. These posts target individuals desperate for economic relief. Content moderation tools are ineffective for many Ethiopian languages. Automated systems and human reviewers often lack the linguistic and cultural context to identify fraudulent content. This gap allows scams to operate with little resistance. The financial impact on victims can be devastating. Many lose their limited savings, deepening poverty and eroding trust in digital platforms that could otherwise offer genuine economic connections.