Memory Chip Shortage to Persist, But Customers Find Workarounds

Micron, a major memory chip manufacturer, has confirmed that the current chip shortage will continue for the long term. However, the company warns that the real threat to the industry’s boom is not supply, but innovation. As chip prices stay high, major customers are developing new ways to reduce their dependence on traditional memory chips. These workarounds could reshape demand and slow the industry’s growth.