South Korean brands rush to China: 700 million buyers await

South Korean e-commerce companies are using Chinese online platforms to reach a massive customer base. They want to tap into the rising demand for Korean products without building their own stores in China or other countries. 11street, a major South Korean online marketplace, recently opened a store on JD Worldwide. This is JD.com’s cross-border e-commerce platform. Over the past year, about 700 million consumers have made at least one purchase on that platform. The new store carries a range of South Korean goods. This move offers a cheaper way for sellers to enter the Chinese market and other overseas markets. By using established Chinese platforms, South Korean brands can avoid the high costs of setting up local operations.