Chinese Parenting App Alters Content, Unsettling Expectant Fathers

A major Chinese parenting platform is facing criticism for sending unsolicited messages about women's bodies and marital intimacy to expectant fathers. Users of the Baby Tree app report receiving automated notifications with phrases like "her body has become the shape of S" and "you can have some sex at this stage." The messages have caused significant discomfort. Many fathers have voiced their complaints on social media, calling the content intrusive and inappropriate. One internet user, whose wife is 22 weeks pregnant, explained the situation to the Xiaoxiang Morning Herald. Both he and his wife are registered members of Baby Tree, an app designed for families with pregnant women and infants. The couple reportedly receives these notifications regularly. The automated feed offers blunt physiological updates and personal advice without clear user consent, leading to widespread unease. The app has not yet publicly addressed the user backlash. The incident highlights growing concerns about data privacy and the boundaries of automated content in family-oriented digital services.