Japan’s Prime Minister Turns Work Pledge into Fashion Statement

Japan’s Prime Minister Sanae Takaichi has won “catchphrase of the year” for her emphatic pledge to “work, work, work, work and work” for her country. She first made the statement in October upon being elected leader of the ruling Liberal Democratic Party. The ultraconservative leader’s declaration sparked both support and concern over her work ethic. Accepting the award from a private committee this week, Takaichi clarified her intent was only to show strong enthusiasm. However, the phrase has now inspired an unexpected cultural trend. Observers note Takaichi’s consistent style—a signature handbag, pen, and formal workwear—has transformed her public image. She is increasingly seen as a fashion icon representing dedication and professionalism.