Route 66 Turns 100: Small Towns Are Back—But Just to Sell You Things

Route 66 Turns 100: Small Towns Are Back—But Just to Sell You Things

Route 66 turns 100 this year, and tourists from Europe, Asia, and Australia are flocking back to the iconic highway, breathing life into towns that collapsed after it was removed from the highway system in the 1980s [150861]. Visitors drive classic cars, stop at old diners and gas stations, and say they come to see the "true America" beyond headlines [140432]. Local businesses report a surge in international customers, with one Arizona shopkeeper noting, "They want the experience, not just the photos" [140432].

The road, known as the "Mother Road," crosses eight states and was built in 1926. It has become a symbol of American freedom and adventure [140432]. After decades of steep decline, the centennial is drawing crowds back to forgotten communities, where small shops and motels are seeing a revival [150861].