China’s Market: The First Big Test for Apple’s New CEO

Apple’s next CEO will inherit a company with a crucial, and tricky, relationship with China. The country is Apple’s largest market outside the United States and a key manufacturing base. However, rising competition from local brands like Huawei and increasing regulatory pressure from Beijing present immediate challenges. The new leader must navigate complex trade rules, consumer nationalism, and supply chain risks. How they handle China will likely define their early tenure and shape Apple’s global future.