Luxury Hotel CEO: Foreign Tourists Will Keep Pushing Japan's Prices Higher

A top luxury hotel executive says foreign visitors are the main force behind rising room rates in Japan. He expects this trend to continue. The CEO of a major international hotel group stated that demand from overseas travelers is now the primary driver for price increases. He explained that Japanese customers are typically more price-sensitive. "International guests are willing to pay more," he said. This shift allows hotels to raise their average rates significantly. The strong demand comes despite the Japanese yen remaining weak against other major currencies. A weak yen makes Japan a more affordable destination for foreign visitors. The CEO's hotel group is capitalizing on this trend. It plans to open several new high-end properties in key Japanese cities over the next three years.